How Operational Metrics Guide Marketing Strategy

Current calculations for the average client lifetime value and the average client acquisition costs can be improved by using a weighted average based on referral source type. Calculating the average client lifetime value and the average cost of acquisition as a function of referral source type using billable hours and length of service provides a more accurate way to make strategic marketing decisions, refine existing marketing budgets, develop marketing budgets for specific referral source types, and increase return on investment. This data can be further used to ensure that there is a correct proportion between the percentage of referrals from a referral source type and the percentage of revenue from that referral source type.

• Details: 10:00-10:50 AM, Citron East

• Faculty: Justin Gold, Helping Hand Nursing Services